Meet Sossy, your AI sales trainer.
Sossy is an AI sales coach that role plays with your team. It throws real objections, scores every pitch, and shows your reps exactly where to improve. Built for field sales.
Used by D2D and field sales teams in roofing, solar, HVAC, pest control, and fiber.
Roleplay training breaks down the moment your manager is busy.
And your manager is always busy. So new reps wing it at the door. Experienced reps get stale. Nobody practices consistently, and it shows in the numbers.
New reps hit doors unprepared
You tell them to practice. They say they did. Then they bagel for three straight days because they can't handle the first objection.
Managers can't coach everyone
You've got 10, 20, 50 reps. You can't sit down and roleplay with every single one of them every morning. The math doesn't work.
No way to measure practice
"Go record yourself and send it to me." How often does that actually happen? You have zero visibility into who's putting in the work.
Pick a scenario. Run the pitch. Get scored.
Three steps. No setup headaches. Your reps can start practicing today.
Choose your scenario
D2D cold knock, recruiting pitch, follow-up call, or a custom scenario your managers built. Pick the one you need to sharpen.
Pitch the AI
Sossy plays the homeowner. It gives you objections, smoke screens, spouse concerns, and "not interested" pushback. Just like a real door.
Get your score
See exactly where you nailed it and where you lost them. Sossy breaks down your intro, product knowledge, objection handling, and close. Then it points you to the right training content.
An AI that actually fights back.
Most AI roleplay tools give you one or two soft objections and let you coast through. Real doors don't work like that. Sossy throws multiple smoke screens, stacks objections, and makes you earn the close.
- Voice-based conversations that go back and forth like a real pitch
- Multiple objection types: money, spouse, timing, "not interested," and more
- Scenarios for D2D, recruiting, follow-ups, and custom use cases
- Duolingo-style daily streaks to build a practice habit
Product screenshot: AI roleplay conversation in progress
Know exactly where the pitch fell apart.
After every roleplay, Sossy scores you across every part of the pitch. Not a generic "good job." A specific breakdown of what you said, what you missed, and what to say next time.
- Performance score after every session
- Skill-by-skill breakdown: intro, product knowledge, objection handling, close
- Links to relevant training videos from your sales library
- Full audio recording of every session you can share with your manager
Product screenshot: scoring dashboard with feedback breakdown
Your playbook. Your AI.
Sossy doesn't coach with generic sales advice. It coaches with your company's actual intros, knowledge base, closes, and objection responses. You control the brain.
- Load your custom intros so the AI enforces them
- Build your product knowledge base so the AI catches reps going off-script
- Define your approved closes and objection responses
- Create custom scenarios your team needs to run through
Product screenshot: admin panel showing scenario and brain configuration
Hear how the top performers handle it.
Every scenario has a shared library. New reps can listen to how someone scored a 92% on the same roleplay they just bombed. It's peer learning without pulling your best closer off the doors.
- Browse roleplay recordings from other reps on the same scenario
- See scores and compare approaches
- Learn from the best without waiting for a ride-along
Product screenshot: "listen to others" feed showing recordings and scores
Built for the teams that train hard and sell harder.
Sossy fits into how field sales teams actually operate, not how SaaS companies imagine it works.
New hire onboarding
Get rookies pitch-ready before they hit their first door. Set a goal of 10 roleplays per week for the first four weeks. Track it. Coach from there.
Performance improvement
Rep slumping? Put Sossy into the PIP. You can verify they actually practiced, listen to their sessions, and decompress with them on specifics.
Pre-season ramp
April through August is peak. Get your team sharp before the season opens. Sossy gives them reps without burning real leads.
New market launches
Different markets mean different pitches, restrictions, and disclosures. Build market-specific scenarios so your team is dialed before the first knock.
Train your team without being on every call.
You can't be everywhere. Sossy gives you visibility into who's practicing, how they're performing, and where they need your help.
See who's putting in the work
Track roleplay frequency by rep. Know who's grinding and who's coasting without having to chase anyone down.
Listen to their sessions
Pull up any rep's roleplay recordings. Hear exactly what they're saying at the door. Coach them on specifics, not guesses.
Transferable licenses
You probably don't need a license for every rep. Buy 20 seats, rotate people in and out. New hires get it for four weeks, then the next batch comes through.
One admin panel
Add users, remove users, manage scenarios. No need to call support. Your admin handles it the same way they handle RepCard.
Sossy is just getting started.
The AI roleplay coach is live today. Here's what's next on the roadmap.
Live D2D recording
Hit record at the door. Sossy scores your live pitch against the same AI brain that scores your roleplays.
AI voice conversations
Full voice-to-voice AI roleplay. Talk to Sossy like you'd talk to a homeowner. No typing required.
Manager leaderboards
See who's practicing the most, who's improving the fastest, and where your team stands.
Performance triggers
Rep bagels for two days? Auto-notify the manager. Suggest a Sossy training protocol. Keep people accountable without micromanaging.
Common questions about Sossy.
Stop hoping your reps are ready. Know they are.
Book a demo and we'll walk you through how Sossy fits into your team's training. Takes 20 minutes. No pressure.
Book a demo